AY Honor Marketing Requirements

Marketing

Skill Level

1

Year

2012

Version

19.04.2024

Approval authority

South American Division

1. What is marketing?

2. How can the concepts of marketing be applied to achieve goals?

3. What is creativity?

4. How can creativity help on a daily basis? Mention at least one example.

5. How can creativity be used to bring people to the feet of Jesus?

6. Conduct an interview with a professional in social communication (advertising), explain what the Pathfinder Club's function is and find out the best way to promote the club.

7. Carry out a strategic marketing plan to publicize the club or unit. This plan should include:

a. Target audiences

b. Dissemination/outreach strategy

c. Tools needed

d. Goals

e. Deadlines

8. Put the strategy plan into practice. After completion, do an evaluation with the leader.

9. Develop a marketing project to raise funds for the club without violating the basic principles of the Seventh-day Adventist Church.