Translations:AY Honors/Business/Answer Key/122/en
From Pathfinder Wiki
Price is a function primarily of what the target market is willing to pay (market price). You must first determine the market price and then determine if the business can profitably meet the market price after covering all expenses. If you can't make money, you need to find a new product, find ways to lower the cost, or find a different target market that will pay enough for the product.
