Translations:AY Honors/Christian Sales Principles/Answer Key/25/en
From Pathfinder Wiki
Understanding the market requires research to understand what the market (the customers) need and want and how they are meeting these needs and wants. If you do not understand what alternatives the customer has to your product how can you differentiate between your product and other products they could buy instead? Each product or service must be positioned in the market (price, quality, quantity, etc.) and the product position should be reviewed regularly as the market changes over time.
