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 h English (en)Unlike spear-phishing attacks, phishing attacks are not personalized to their victims, and are usually sent to masses of people at the same time. The goal of phishing attacks is to send a spoofed email (or other communication) that looks as if it is from an authentic organization to a large number of people, banking on the chances that someone will click on that link and provide their personal information or download malware. Spear-phishing attacks target a specific victim, and messages are modified to specifically address that victim, purportedly coming from an entity that they are familiar with and containing personal information. Spear-phishing requires more thought and time to achieve than phishing. Spear-phishing attackers try to obtain as much personal information about their victims as possible to make the emails that they send look legitimate and to increase their chance of fooling recipients. Because of the personal level of these emails, it is more difficult to identify spear-phishing attacks than to identify phishing attacks conducted at a wide scale. This is why spear-phishing attacks are becoming more prevalent.