AY Honors/Marketing/Answer Key

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1

What is marketing?



2

How can the concepts of marketing be applied to achieve goals?



3

What is creativity?



4

How can creativity help on a daily basis? Mention at least one example.



5

How can creativity be used to bring people to the feet of Jesus?



6

Conduct an interview with a professional in social communication (advertising), explain what the Pathfinder Club's function is and find out the best way to promote the club.



7

Carry out a strategic marketing plan to publicize the club or unit. This plan should include:



7a

Target audiences



7b

Dissemination/outreach strategy



7c

Tools needed



7d

Goals



7e

Deadlines




8

Put the strategy plan into practice. After completion, do an evaluation with the leader.



9

Develop a marketing project to raise funds for the club without violating the basic principles of the Seventh-day Adventist Church.




References