AY Honors/Marketing/Answer Key
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1
What is marketing?
2
How can the concepts of marketing be applied to achieve goals?
3
What is creativity?
4
How can creativity help on a daily basis? Mention at least one example.
5
How can creativity be used to bring people to the feet of Jesus?
6
Conduct an interview with a professional in social communication (advertising), explain what the Pathfinder Club's function is and find out the best way to promote the club.
7
Carry out a strategic marketing plan to publicize the club or unit. This plan should include:
7a
Target audiences
7b
Dissemination/outreach strategy
7c
Tools needed
7d
Goals
7e
Deadlines
8
Put the strategy plan into practice. After completion, do an evaluation with the leader.
9
Develop a marketing project to raise funds for the club without violating the basic principles of the Seventh-day Adventist Church.