AY Honors/Marketing - Advanced/Answer Key

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1. Have the Marketing Honor.

For tips and instruction see Marketing.

2. Explain the following phases of the creative process:

a. Perception of the problem

b. Theorization of the problem

c. Produce the solution

3. What is "brainstorming"? How can it be used in the Pathfinder Club?

4. Research and make a report on the four "Ps" that make up marketing techniques and explain how they can be adapted for use in the Pathfinder Club.

The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: Product, Price, Place, and Promotion.

5. Know some positioning techniques and marketing strategy such as:

a. SWOT

b. Porter's forces

c. BCG matrix

d. Others that you consider interesting

6. Use creativity to produce a club presentation for your neighborhood or school. In this presentation, use at least 2 of the following resources:

a. Video

b. Web page

c. Music or poem

d. Banners, pamphlets, posters, etc.

7. Make a plan to publicize the club in at least 3 social networks.

8. Take a comprehensive marketing consultancy in at least 2 of the following departments and discover how to apply marketing resources to preach the gospel in the neighborhood.

a. Youth Ministry

b. Pathfinders

c. Adventurers

d. Music

e. Evangelism

f. Publications

g. Christian Stewardship

h. Temperance

i. Women's Ministry

j. Children's Ministry

k. Adolescent's Ministry

l. Sabbath School

m. Personal Ministry

n. Family Ministry

o. Adventist Solidarity Action (ASA)

p. Health Ministry

q. Global Mission

r. Education

9. How can the text of Philippians 4:8 influence and direct marketing practices, strategies, and ethics?

References

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