AY Honors/Marketing - Advanced/Answer Key
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Marketing - Advanced
Skill Level
3
Year
2012
Version
03.11.2024
Approval authority
South American Division
1
Have the Marketing honor.
For tips and instruction see Marketing.
2
Explain the following phases of the creative process:
2a
Perception of the problem
2b
Theorization of the problem
2c
Produce the solution
3
What is "brainstorming"? How can it be used in the Pathfinder Club?
4
Research and make a report on the four "Ps" that make up marketing techniques and explain how they can be adapted for use in the Pathfinder Club.
The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: Product, Price, Place, and Promotion.
5
Know some positioning techniques and marketing strategy such as:
5a
SWOT
5b
Porter's forces
5c
BCG matrix
5d
Others that you consider interesting
6
Use creativity to produce a club presentation for your neighborhood or school. In this presentation, use at least 2 of the following resources:
6a
Video
6b
Web page
6c
Music or poem
6d
Banners, pamphlets, posters, etc.
7
Make a plan to publicize the club in at least 3 social networks.
8
Take a comprehensive marketing consultancy in at least 2 of the following departments and discover how to apply marketing resources to preach the gospel in the neighborhood.
8a
Youth Ministry
8b
Pathfinders
8c
Adventurers
8d
Music
8e
Evangelism
8f
Publications
8g
Christian Stewardship
8h
Temperance
8i
Women's Ministry
8j
Children's Ministry
8k
Adolescent's Ministry
8l
Sabbath School
8m
Personal Ministry
8n
Family Ministry
8o
Adventist Solidarity Action (ASA)
8p
Health Ministry
8q
Global Mission
8r
Education
9
How can the text of Philippians 4:8 influence and direct marketing practices, strategies, and ethics?