AY Honors/Marketing - Advanced/Answer Key

Marketing - Advanced

Skill Level

3

Year

2012

Version

26.12.2024

Approval authority

South American Division

1

Have the Marketing honor.

For tips and instruction see Marketing.

2

Explain the following phases of the creative process:

2a

Perception of the problem

2b

Theorization of the problem

2c

Produce the solution

3

What is "brainstorming"? How can it be used in the Pathfinder Club?

4

Research and make a report on the four "Ps" that make up marketing techniques and explain how they can be adapted for use in the Pathfinder Club.

The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: Product, Price, Place, and Promotion.

5

Know some positioning techniques and marketing strategy such as:

5a

SWOT

5b

Porter's forces

5c

BCG matrix

5d

Others that you consider interesting

6

Use creativity to produce a club presentation for your neighborhood or school. In this presentation, use at least 2 of the following resources:

6a

Video

6b

Web page

6c

Music or poem

6d

Banners, pamphlets, posters, etc.

7

Make a plan to publicize the club in at least 3 social networks.

8

Take a comprehensive marketing consultancy in at least 2 of the following departments and discover how to apply marketing resources to preach the gospel in the neighborhood.

8a

Youth Ministry

8b

Pathfinders

8c

Adventurers

8d

Music

8e

Evangelism

8f

Publications

8g

Christian Stewardship

8h

Temperance

8i

Women's Ministry

8j

Children's Ministry

8k

Adolescent's Ministry

8l

Sabbath School

8m

Personal Ministry

8n

Family Ministry

8o

Adventist Solidarity Action (ASA)

8p

Health Ministry

8q

Global Mission

8r

Education

9

How can the text of Philippians 4:8 influence and direct marketing practices, strategies, and ethics?

References